All these years we have been wondering why the number of students at our school, year after year, remained constant or, even, increased… of course, we try to do our best, and of course, our teachers are incredible, and, naturally, our activities are marvellous but you and me know very well that in times of international crisis also the quality succumbs to the reality of the market.
You know, there is not so much interest in the international press about the language courses abroad, it does not seem such a sexy or glamorous topic. And the rarefied specialised press is not so interesting to me. But, a couple of days ago a very nice brochure about the 20 years of the Language Fair in Berlin arrived at the school, and leafing through the pages I saw this statistics.
It was an “Eureka” moment, I never realised that the global market for study abroad in these years was grown so much. If you enlarge the infographic, you see that the number of language students abroad went from the 1.7 millions of 1995 to the 4.5 millions of 2011. Which explains better than anything how and why our (small) school and other (small) schools who are doing the same work can be still alive and kicking. It’s a good idea to be safely nestled in a growing market, after all.